Resources

Guides for keeping the customers you already won

Practical writing on churn, retention, onboarding and pricing — what to measure, what to change, and what the numbers are actually telling you.

All guides

5 guides

Marketing
Tesla's Roadster Reveal: A Lesson in Product Launches for SaaS Founders
Tesla’s long-awaited Roadster reveal offers SaaS founders a lesson in managing customer expectations, delivering on product promises, and turning launch-day excitement into long-term customer retention.
October 16, 20262 min read
Onboarding
SaaS Customer Onboarding: 7 Ways to Turn New Users Into Loyal Customers
Learn how to build a better SaaS onboarding experience with practical strategies for faster activation, smoother setup, stronger engagement, and long-term customer retention.
October 12, 202615 min read
Customer retention
How to Improve Customer Retention: 7 Strategies for SaaS Businesses
Learn seven practical ways to improve SaaS customer retention through better onboarding, ongoing customer support, product engagement, and long-term value.
October 11, 202614 min read
Churn reduction
7 SaaS Churn Reduction Strategies That Actually Work
Learn seven practical strategies to reduce SaaS churn, improve customer retention, recover failed payments, and keep more customers subscribed.
October 9, 202615 min read
SaaS metrics
SaaS Metrics Explained: The Numbers Every Founder Should Track
Understand the SaaS metrics that matter, from recurring revenue and churn to customer acquisition costs, retention, and profitability.
October 8, 202617 min read

Podcast

The CancelPause podcast

Audio editions of our guides are in production. Selected articles will be read as episodes and published to Spotify, so you can listen on a commute instead of reading at your desk.

Audio editions are coming soon. The Spotify link will be enabled once the first episode is published.

All guides

Tesla's Roadster Reveal: A Lesson in Product Launches for SaaS Founders

SaaS Customer Onboarding: 7 Ways to Turn New Users Into Loyal Customers

How to Improve Customer Retention: 7 Strategies for SaaS Businesses

7 SaaS Churn Reduction Strategies That Actually Work

SaaS Metrics Explained: The Numbers Every Founder Should Track

The CancelPause podcast